Why should you have your business website Search Engine Optimized...
There's no point of having a website if it isn't Search Engine Optimized. A website and its SEO process are two complementary goods that mutually work together towards one goal
Increase in website impressions will lead to an increase in leads, and thus an increase in sales
Being Search Engine Optimized for specific key-words will attract the precise segment of potential customers that you want to attract; since those customers will have searched for the key-words your site is optimized for
SEO is a long term investment in your company image and goodwill; since it allows more of the public to gain information about your company
Once a site is Search Engine Optimized, it hardly needs any maintenance. Thus, it acts as a 24/7 telemarketer who you don't have to pay!